An Author Advocates Guide to a Strong and Powerful Author Social Media Strategy
Whether you’re promoting your latest book announcement or building a community of like-minded readers and peers, social media is the best way to stay connected and in front of your ideal audience. We get it, being on social media isn’t always easy. There’s a level of vulnerability with sharing certain aspects of your life to strangers. Plus, it’s another skill to learn or freelance to hire. As your author advocate, we’re here to help.
While there are a variety of approaches for a strong author social media strategy, you can use our recommendations as a template to curate a unique marketing plan that works for you. Today, we’ll share how you can use engagement as a driving force to gain more followers and build a community of readers that will not only buy your latest release but be interested in you as an author and become an avid supporter.
“We’ll share how you can use engagement as a driving force to gain more followers and build a community of readers that will not only buy your latest release but be interested in you as an author and become an avid supporter.”
If you’re still in the researching process and not sure if which is the best platform for you, this helpful social media guide will help you in making the decision.
Engagement, Engagement, Engagement!
Engagement is everything. You can grow your page to thousands of followers, but what are all of those followers for if they don’t care about what you’re up to? Always look at social media as a platform for building community and showing authenticity. While you might get strong leads out of it, that shouldn’t be the main goal.
“Always look at social media as a platform for building community and showing authenticity.”
So how do you build community? You engage with them! What’s great about social media is you can curate your ideal audience through those you engage with.
Let’s say you come across the account of a book reviewer. You’re scrolling through their feed thinking, “Wow! I love their photos. Their reviews are on point. I can see myself being featured on their TBR!” Show your support and interest by commenting and liking their posts and leaving genuine comments.
Keep in mind that your comments are visible to others. When you leave an interesting or positive comment, you’re increasing your visibility. Someone can come across your comment, find it interesting, and click on your page. From there, they can decide whether they find your feed valuable enough for them to follow and engage with your posts.
Want to find out what makes valuable content? Let me know in the comments!
Engagement Tactics HERE!
Now is when you want to take out your notepad or open up a Word Doc because I’m sharing tactics that WILL work to increase engagement on your page.
As I mentioned above, engaging with others increases your visibility which helps your page be seen by others. You want to do this a couple of times a week, if not every day.
- Go through your current feed of people you’re following and engage with any posts you find interesting.
- Look through your Explore feed and go through posts you find interesting, comment on them, and like them. You can even follow that page!
- Find relevant hashtags that you can cycle through their new posts to engage with. (#yabookstagram, #booksofinstagram, #booknerd)
Spend about 10-15 minutes for each step. The key to this is leaving genuine comments. You can even create a shortcut with a few of your go-to encouraging emojis or words of advice. Even if it’s a template, it can still be genuine! Just make sure you have a variety so you don’t end up commenting the same comment twice.
Engage with profiles big and small. Don’t judge by follower count and don’t feel intimidated by a large number of comments. Look out for the date a post went live so you can focus on more recent posts since they’re likely to get more traction as the days go on, which works great for you!
When you’re looking for pages to interact with or follow, make sure they’re relevant to the audience you plan on building. You want to be visible to your ideal reader, so keep that in mind when compiling hashtags and engaging with readers! When it comes to social media, what’s your biggest struggle? Let’s start a conversation in the comments! If you’re interested in getting more guidance during your writing journey, set up a FREE 15-minute phone call with me. I can’t wait to speak with you!